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At a time when inclusion and belonging define great workplaces, employers need to think beyond traditional benefits. And one of the simplest ways to strengthen an organization’s culture is by offering pet insurance. Why? Because it signals that your company recognizes the diverse lives, families, and priorities that make up today’s workforce.
Expanding the definition of family
Today’s employees bring many identities to work. Some are parents to young children, others are caregivers to aging parents, and more than ever, many are parents to pets. There are a myriad of reasons, but put simply, pets offer companionship, emotional support and stability, which is particularly important for employees who live alone or identify as part of an underserved group.
When employers include pet insurance as part of their benefits, they’re broadening the definition of family. It’s actually a way of saying: We see you, and we value the relationships that matter most to you.
HR organizations like the Society for Human Resources Management (SHRM) have noted that recognizing all types of caregivers, including pet parents, helps build a culture of empathy and equality in the workplace.
Reducing hidden stress and improving belonging
It should not come as a surprise that unexpected vet bills are among the most common financial stressors for pet owners. Annual care costs for our furry friends often top more than $1,500 per pet. When someone is worried about a family member and how they’re going to pay for that care, that worry comes to work and can easily undermine their focus, performance and well-being.
Pet insurance not only helps to relieve that financial pressure; it also has the added benefit of reinforcing belonging. That’s because, when employees feel that their company supports their whole life, including their pets, they’re more engaged, more loyal, and more likely to recommend their employer to others.
Pet insurance as a culture signal for new hires
When a potential new hire is looking to make the leap to a new organization, benefits can make the difference in whether they say yes or no to the opportunity. With that in mind, benefits like pet insurance can signal to that potential new hire that this is an organization that values fairness, recognizes modern families, and supports employees equally, regardless of whether they have children, spouses, or four-legged family members.
And, according to data from Gallup and Deloitte surveys, inclusive workplaces matter. If employees feel that their workplace is inclusive, they typically see higher engagement and retention because staff feel seen as people, not just workers. Pet benefits are a simple, tangible way to put that philosophy into practice.
How to make it meaningful
If you’re hoping for pet insurance to make a cultural impact at your organization, it needs to feel intentional, not transactional.
Start by positioning it as an inclusion initiative– part of your company’s broader effort to support every type of family.
- Center it in communications: Communicate it alongside benefits like mental-health support, financial wellness programs, and flexible scheduling to show holistic support for your employees. You should also encourage leaders to model the benefit by sharing their own pet stories or experiences.
- Bring it to life internally: Feature employee pets in communications, recognize “pet parent” milestones, or tie pet coverage to community partnerships with local shelters. Host pet-friendly volunteer days, include pet-parent stories in internal newsletters, or highlight employee pets during wellness campaigns.
- Show consistency: Partner with reputable providers like Healthy Paws to ensure the coverage experience is as caring and transparent as the culture you’re trying to build.
The ripple effect of compassionate culture
When employees feel seen and supported, they bring that same compassion back to their work, and that is seen by clients, customers, and each other.
Pet insurance may seem small in the scope of corporate benefits, but its impact is deeply human. It creates an environment where employees, and their pets, truly belong.
